Edinburgh Search Engine Optimization

Search engine optimization is a large part of any website marketing strategy. At Edinburgh Web Studios, we know exactly how to assemble your pages to gain maximum exposure from search engines. We can help you to decide what keyphrases you want your pages to target by researching keyphrases that search engine users are searching. Then after you have decided, we will make sure that all headings, meta tags, links, and images are optimally configured so that search engines will rank your pages highest for your target keyphrases.

Edinburgh Web Studios' Strategy in Practice

You may notice that throughout this website, you will see many headings beginning with "Edinburgh". This is because we are targeting many keyphrases based on the fact that we are based in Edinburgh and want to have clients who are also based in Edinburgh. So we have chosen many keyphrases beginning with "Edinburgh" such as "Edinburgh Web Design" and "Edinburgh Web Development" and we have placed these keyphrases in large headings which appear to search engines as <h1>Edinburgh Web Design</h1>, for example. We have also used text instead of images for the links in our left navigation bar so that they are easily read by search engines, and this helps search engines to see that we are linking our pages together with certain targeted keyphrases.

Edinburgh Web Studios' Design Tradeoff

When configuring a site to maximize search engine results, there is always a question of how much or how little you are willing to let your optimization strategy affect the look of your site. In our case, we have chosen to use headings for our pages that are not quite ideal for conveying the general idea of the page, but because we have chosen these headings, our pages come up quite often when searching for "Edinburgh" and words having to do with web design and web development.